Plan and execute digital strategy for Sears, Kmart, Fit Studio and ShopYourWayHealth.com • Manage digital execution of marketing plan and promotional tactics • Develop, own and optimize Social Media strategy implementation and reporting • Plan and manage Member acquisition for health and wellness properties through owned media supported by paid channel marketing • Responsible for the creation and maintenance of reports and analytics • Effectively streamlined reporting process across Sears, Kmart and Shop Your Way.com • Provide functional expertise, and best practices regarding the execution of digital marketing campaigns. Apply expertise to demonstrate how digital communications can improve the reach and enhance effectiveness • Manage agency resources to ensure successful program execution • Develop and execute integrated in store overlays inclusive of signing, digital elements and store experiences
Concept, develop and manage diverse integrated campaigns for various healthcare initiatives such as HIMSS Annual Conference, eLearning Academy, HIMSS Virtual Events and various other internal association stakeholders Plan and execute HIMSS and HIMSS Analytics marketing campaigns to promote the value of all HIMSS content, programs, services and events and to promote and protect the overall HIMSS brand Manage social media and digital implementation efforts associated with various healthcare projects and initiatives Establish successful SEO strategy for campaigns to drive organic search results and site traffic Develop and manage SEM efforts to increase brand visibility and drive consumer traffic. Leverage social and PPC platforms such as Twitter, Facebook, LinkedIn, Google Adwords, Facebook, et al. Key Accounts: Government Health IT, eLearning Academy, HIMSS Virtual Events and Organizational Affiliate
Provide marketing and web consultation for small businesses. Key Accounts: EGI Agency (Insurance) â Website content audit, Website redesign, Brand strategy development and implementation, SEO overhaul EMJ companies (Contractors) â Web development, Brand strategy development
Planned, developed and oversaw multi-million dollar national integrated marketing campaigns and programs across several categories including, but not limited to, technology, beverage, auto to CPG Advanced and executed digital integration strategy including, but not limited to, Social Media strategy, Email marketing, landing page/microsite creation, Search Engine Marketing et al. Managed data analysis associated with certain accounts in an effort to strengthen campaign strategy, best practices and overall implement the best initiatives leveraging data ranging from VOC, behavioral, demographic, psychographic Managed budgets and campaign implementation in an effort to exceed client and agency expectation for ROMI Effective and successful management of cross-functional departments and key vendor relationships Key Accounts: AT&T, Stella Artois, Mercedes, GSK, Verizon, Microsoft and Budweiser
Account Manager 2008 to 2010 Senior Account Coordinator 2007 to 2008 Account Coordinator 2007 to 2007 Assistant Account Coordinator 2007 to 2007 Tour Coordinator 2006 to 2006 Concepted, managed and advanced integrated marketing campaigns for key accounts ranging from Technology to CPG Established and executed digital strategy associated with key accounts such as BlackBerry and Verizon Key tactics include landing page/microsite development, Search Engine Optimization, Search Engine Marketing, Web Page Skinning, Social Media integration, Email Marketing, Web Banners et al. Managed key client relationships as main point of contact Planned and tracked marketing budgets from $28,000 to $2.2 Million Created and oversaw integrated marketing strategies and best practices to ensure efficient workflow & execution Key Accounts: Verizon, BlackBerry, Samsung, Motorola, LG and Hershey
Masters Of Business Administration
Concentration: Marketing
Bachelor of Arts (B.A.)
Concentration: College Prep
Family, Marketing, Basketball, Chicago Bulls, Being Outdoors and more
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